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  • This Week’s ATA Brief: Safeguarding Rural Telehealth, The Telehealth Shutdown, and Important Event Dates

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    THE ATA BRIEF (1)
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    For leaders making digital integral to how care is accessed, delivered, and scaled.

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    Sanford Health

    The Health System Safeguarding Rural Telehealth Access

    Sanford Health has woven telehealth into the core of its rural care model, now offering virtual services in 78 specialties to meet patient expectations that care be “as easy as ordering something off Amazon.” Behavioral health has especially benefited, with ~40% of these visits now happening virtually, easing access and privacy concerns for patients in remote communities. Read More »

    Mayo Clinic

    Mayo Clinic Launches Digital Platform To Speed Up Therapy Development

    Mayo Clinic has launched Platform_Orchestrate, a new digital framework designed to accelerate therapy development by giving biopharma and device partners access to de-identified clinical data, AI tools, and physician-scientist support. The platform links discovery, AI validation, and scalable deployment—and taps Mayo’s global network to streamline the move from concept to clinical use. Read More »

    Summit 2025-Signature (2)

    SUMMIT HOTEL ROOM DEADLINE: OCTOBER 24

     

    Inside the Agenda: Frameworks, Case Studies, and Strategies to Scale Digital Care

    At the ATA Insights Summit (Nov. 16–18, Orlando), health system leaders, innovators, and policymakers will dive deep into scaling digital care from concept to enterprise. The agenda features case studies on smart maternity command centerssystem-led digital oncology frameworks, and sustainable RPM models—plus featured showcases from Ochsner Health, MedStar Health, Mayo Clinic, Intermountain Health, Duke Health, and more.

     

    Interactive panels will unpack AI’s role in accelerating care deliverybuilding ROI for digital infrastructure, and moving from pilot programs to permanent operations. Attendees will engage in hands-on roundtables to co-develop toolkits on infrastructure standardization, KPI strategy, patient engagement, and operational sustainability.

     

    The event concludes with a Summit report-out and an optional Hospital Care at Home tour hosted by Orlando Health.

     

    APPLY HERE. SEATS ARE LIMITED.

    Lab-Pilots (1)

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    As Medicare’s telehealth flexibilities and the Acute Hospital Care at Home program lapse during the government shutdown, patients, providers, and health systems face new uncertainty. Claims are delayed, coverage questions arise, and access to care becomes less predictable, making 2025 a make-or-break year for virtual care.

     

    At ATA EDGE 2025: Locking in Progress – Hardwiring Telehealth for 2030, digital health leaders will tackle the policy flashpoints shaping the next decade of care delivery, from reimbursement and licensure portability to privacy, cybersecurity, and Care at Home innovation.

     

    Get the most current insights on what’s happening now, what’s coming next, and how your organization can shape it. REGISTER HERE »

    EDGE 2025-LinkedIn (8)

    Newsletter-Webinars (7)

    TytoCare

    The Workforce Multiplier: Designing Smart Clinics Around Team Efficiency

    Wednesday, October 29 | 10:00 AM ET

    Join the ATA and TytoCare for a fireside chat with Alejandro Quiroga, MD, MBA, President & CEO of Children’s Mercy Kansas City, to explore how smart clinic design and reimagined workflows can boost workforce efficiency, protect staff well-being, and help health systems meet rising patient demand. Learn More & Register »

    Philips

    The UW Health Virtual Command Center: Expanding Reach, Improving Access

    Wednesday, October 29 | 11:00 AM ET

    Learn how UW Health is reshaping critical care with its virtual command center, extending specialist expertise to rural and community hospitals to improve patient outcomes and support local care teams. Join this session for actionable insights, real-world successes, and strategies to scale virtual care across healthcare settings. Learn More & Register »

    Newsletter-Action (2)

    FEDERAL POLICY UPDATES

    Day 9: The Telehealth Shutdown

    We have entered the second week of the government shutdown, and it appears that Congressional Democrats and Republicans are not even close to reaching agreement on a Continuing Resolution (CR) to restore government funding. The Medicare telehealth flexibilities and the Hospital and Home program remain shuttered and as anticipated, we are now seeing commercial insurers pulling back on telehealth reimbursement as a direct result of the lack of telehealth coverage for the Medicare population. This untenable situation is forcing many healthcare providers to make the difficult choice between suspending services or continuing virtual care in hopes of eventual reimbursement.

     

    ATA Action is urging Congress and the Administration to work together to enact a short-term solution to quickly restore these bipartisan telehealth flexibilities during the shutdown. We are also calling on policymakers in Washington to pass a retroactive telehealth reimbursement provision, ensuring that providers and hospital systems are compensated for telehealth services delivered during this period.

     

    Make Your Voice Heard! Our grassroots advocacy tool, which makes it easy to reach out to your Members of Congress urging them to extend the telehealth flexibilities, remains active. Feel free to share far and wide!

     

    Encouraging Words from CMS Administrator Oz

    While attending the Aspen Institute in Washington earlier this week, CMS Administrator Mehmet Oz discussed the ongoing sunset of telehealth services as a result of the government shutdown and requested that lawmakers codify telehealth flexibilities to support the ongoing integration of virtual care within the healthcare system. "Even telehealth is being held up by the shutdown,” Oz said. “But a lot of folks don't have confidence in longevity of these issues. We should codify these. This should be part of what we do going forward, and you can bet on it. You can build businesses around it.”

     

    ATA Action: Keeping the Issues Front-and-Center

    Media outlets remain highly interested in the real-world impact the telehealth shutdown is having on providers and patients, and how healthcare organizations are addressing this challenging time.

     

    This week, our policy team continues to hold interviews with business, trade and consumer media outlets, including ABC News, Medscape, Pittsburgh Post Gazette, numerous television stations across the country, Stateline and others. In addition to major news coverage last week in TIME Magazine, Bloomberg, Fierce Healthcare, POLITICO, PBS NewsHour, The Washington Post and more, Kyle Zebley and Alexis Apple are also featured in a number of news stories the past few days, including ABC7 TV in Los AngelesHealth LeadersBecker’s Hospital ReviewConversations in Healthcare, and Law360.

     

    Our message in the media and on Capitol Hill remains loud and clear:

    • Congress and the Administration must act immediately
    • Minimize disruption to patient care and ensure the telehealth shutdown is as brief as possible
    • Secure retroactive payment for providers
    • Make telehealth flexibilities and Hospital at Home permanent

     

    Advancing Digital Health Coalition is Leading on Key Priorities

    ATA Action’s Advancing Digital Health Coalition continues to be a leading voice in the global digital health sector, building on the work of the Digital Therapeutics Alliance over the past seven years. The coalition engages in policy advocacy efforts to support innovative health technologies including digital therapeutics, Prescription Drug-Use-Related Software (PDURS), remote monitoring devices, digital diagnostics, AI, and Software as a Medical Device (SaMD) and Software in a Medical Device (SiMD).

     

    Top priorities for our Advancing Digital Health Coalition include:

     

    Prescription Drug-Use-Related Software (PDURS)

    • Engaging policymakers on Capitol Hill through a series of targeted PDURS briefings and meetings.
    • The PDURS task group has finalized its recommendations and edits to the PDURS draft guidance for formal submission FDA.

    Digital Health & AI Innovation

    • Providing expert input at the FDA, where Andy Molnar serves on the Digital Health Advisory Committee focused on generative AI in mental health.
    • Advancing federal legislation, including the Access to Prescription Digital Therapeutics Act, to expand patient access and reimbursement pathways.
    • Collaborating with Medicare Administrative Contractors (MACs) to accelerate adoption of digital mental health treatments.
    • Submitting a formal comment on the Section 232 National Security Investigation to ensure continued access to critical MedTech imports and protect the digital health supply chain.

    Contact Andy Molnar (amolnar@ataaction.org) to learn more and join the coalition!

    State Policy Updates

    Massachusetts Senate Passes Restrictive Data Privacy Act  

    The Massachusetts Senate recently passed a comprehensive consumer data privacy act (now numbered S2619). The Act has a number of restrictions regarding the collection, use, and sharing of sensitive health data, including restrictive data minimization standards, ban on sale (broadly defined) of sensitive data, and limits on first-party marketing. The bill exempts data that constitutes Protected Health Information (PHI) under HIPAA from its requirements (but subjects non-PHI to a number of other requirements). The bill is now in the House Ways and Means committee, which as we understand it, is likely to make some amendments. ATA Action is preparing comments around the requirements that diverge from our privacy principles.

      Rural Health Transformation Program

      ATA Action continues to engage in public comment opportunities regarding the Rural Health Transformation Program in states across the country. This program was created by the One Big Beautiful Bill and supplies $50 billion to stabilize and strengthen rural hospitals and providers. Many of the allowable activities in the funds align well with the ATA and ATA Action priorities. So far we have completed surveys or RFIs in 45 states. While many state comment deadlines have passed, some are still accepting comments. The map at this link provides state-by-state  information and links regarding  the RHTP.

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